Founded in 1921 in Svangsta, Sweden, near the Morrum River, AB Urfabriken started out as a watch company. Through the guidance of the founder’s son and fishing enthusiast, Gote Borgstrom, the business turned its sights to manufacturing high quality, precision reels in the late 1930s. Fifty years later, the company purchased New Jersey based Garcia Tackle Company and changed their name to Abu Garcia. An agreement was reached and the business was sold to the Jarden Corporation in 2007. Rugged, dependable and offering the same kind of fine craftsmanship associated with the Swiss, Abu Garcia is the world’s most advanced fishing reel factory. With its first reel, the Abu Record to its most famous, the Ambassadeur, the company has set a standard when it comes to long-lasting, high performing rods, reels and lures. Best known for its technologically driven features such as precisely cut gears, ball bearing friction interfaces and advanced metal alloys, Abu Garcia products are widely used because they are built to last. If you are looking for a fishing reel brand other than Abu Garcia you should be able to find what you are looking for by using the product listing on the right hand side of the page. Need more information? we have extensive fishing reel review and buying guides to help you ,ake an informed decision before you buy your next fishing reel.
 ABU GARCIA 6501C3 FISHING REEL  US $61.00
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 Abu Garcia Baitcasting Reel US $27.95
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 Abu Garcia Ambassadeur 6500 C3 Baitcasting Reel Mint Condition US $95.00
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 ABU GARCIA SORON SX60 SX 60 spinning reel NEW US $79.95
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 ABU GARCIA AMBASSADEUR 6000 BAITCASTING REEL US $38.80
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 ABU GARCIA AMBASSADEUR 5500HCL HIGH SPEED BAITCASTING REEL US $31.20
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